Miriam Haskell, fashion jewelry manufacturer, is making its entry in the ever-expanding fashion watch market this holiday. According to company president Sanford Moss, “The timing for our watch collection is good because sales in some of the plastic watch brands are falling.”
Haskell’s watches coordinate with the jewelry line and will be merchandised with its jewelry, rather than in fashion watches.
The collection features eight styles of watches in the form of pendants and pin fobs. The antique-looking watches are gold plated, and have a Swiss quartz movement. Wholesale prices range from $45 for the pin fob to $75 for the pendant.
Moss points out its packaging will be unusual in the fashion watch market. The watches will come in blue velvet boxes, he said. “Most fashion watches come in plastic cases; our packaging will be good for the holiday season.“